Holiday Gift Special

This is the time of year when people give thanks, trade gifts, and make resolutions.

We’d like to do all three in this Newsletter issue.

If you want to start the first quarter of 2011 with some much-needed web improvements and changes, now is the time. Until December 31st KOB Web Designs is offering the following services at no charge to existing clients. Pick any one of the following as our gift to you. *

Gift #1 Branded 404 page

We’ve all experienced the frustration of an error page while surfing a site for information—it’s like opening a door and running into a brick wall. A custom 404 page (error page) will help retain visitors to your website and encourage them to continue exploring your website.

Gift #2 Branded icon: Favicon

Google is the most-visited website…and they have one. So does ebay, craigslist, and NBC, because it reinforces branding and increases the probability of being recognized and remembered. Why not do for your site what the large companies have done for theirs?

Gift #3 Marketing newsletter template design

Newsletters are still one of the most effective ways to stay connected with the customers you want to keep. It’s an opportunity to provide value by presenting the information your customers need. Keep the content brief and start with a template we design to match your website, and this might turn out to be your most effective marketing effort of 2011.

Gift #4 Simple newsletter distribution set-up

We can make it “push-button” simple for you to send out those newsletters. We even have some low-cost and no-cost options for you!

Gift #5 Signup form (automatically capture valuable contact data, 24/7).

If you don’t have a way to capture contact information on interested prospects, you’re losing new clients. Give visitors information they need and let your website keep generating prospects for you.

Gift #6 SEO Local search listings (Google, Yahoo, and Bing)

Are most of your best customers geographically located near your business? If the answer is yes, then prospects are almost certainly doing a local search for your products or services. Help them find you in the local search results.

Gift #7 SEO Google Analytics

How can you tell which web pages should be updated or completely over-hauled? Google Analytics can help. “Use Google Analytics to learn which online marketing initiatives are cost effective, and to see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits.” All for FREE.

Gift #8 SEO: Updated page title and heading tags

If you make only one SEO-related effort for your website, this is the gift for you. Page title and header tags are an important part of Search Engine Optimization.

Gift #9 SEO: Sitemap

Help Google and other search engines find every page on your website.

Gift #10 Awards or recognition logos

Have your business efforts been recognized and awarded special attention? Why not let customers and prospects know! Often, the awarding organizations will allow you to put their logos and awards on your site.

Gift #11 Privacy policy

A clear and detailed privacy policy is a great way to build consumer confidence. Let visitors know what you will (and will not) do with the data you collect. Don’t know what to put in your privacy policy? These can get you started:

http://www.freeprivacypolicy.com/
http://www.dmaresponsibility.org/PPG/ (requires signup)

Gift #12 PDF forms

Make it easy for customers and prospects to give you the information you want—provide professional PDF forms on your site. (Also makes it much easier for you to store and retrieve that data.)

* each gift worth up to 30 minutes of time

To claim your gift, respond to this email by December 31, 2010.

New Year's Resolutions

And don’t forget—if you’re serious about growing your business in 2011, KOB Web Designs can help! Contact us about boosting your web traffic, and ways to convert shoppers into buyers with:

•  Audio/video
•  Blogs
•  Calendars for events, scheduling, etc.
•  Content Management System (CMS)
•  E-commerce
•  FAQ pages
•  Forms (contact, data capture, etc.)
•  Photo galleries
•  Slideshows
•  SEO Research: keyword searches
•  SEO Research: keyword competition
•   SEO Web content optimization