Making it Easy for Prospects to Find You: 3 Myths

Although the internet has evolved with the speed of technology, many archaic concepts still influence web-related decisions. Check to see if you’re hanging on to any of these outdated ideas—and hiding from prospects!

Myth #3

Write copy for the search engines. At one time everyone talked about finding professionals who could work keywords onto every page without turning the website into a second-grade reader. Search engines are more sophisticated now, so great copy aimed at the ideal prospect is the best marketing decision.

Myth #2

Coming up #1 is #1. With the advent of search engines came the birth of “web-site jockeys”--search engine-savvy people competing to ride a website to the winner’s circle (page one on an organic search).  Being found on the first page of Google for your chosen keywords only has merit if your potential customers are actually searching on those keywords. A far better measurement is the conversion of your website's visitors.

Myth #1

If it ain’t broke don’t fix it. This might be true for a toaster, but even websites that are “working” need to be updated on a regular basis. When was the last time you gave some attention to your website’s structure and content? Search engine algorithms are constantly changing, so if you haven’t moved beyond META tags you’re overdue for an overhaul. Your keywords belong in your content, not in your META tags.

Use Your Computer to Find More Time!

Using Firefox? Another way to save time and find what you want faster: https://addons.mozilla.org/en-US/firefox/addon/7661
This addon allows you to save web pages to read later. No more cluttering up your bookmarks with sites that have “one-time only” interest.

Help us help you

KOB Web Designs is here to help you find what you need when it comes to computers and websites. Have something that annoys you about surfing the ‘net and wonder if there’s a way to make it better?

Ask us! Some examples include:

“Those animated ads drive me crazy. Is there a way to freeze them so they aren’t so distracting?”

“I really want to stay on the website I’m visiting, even when I click on another link. What can I do?”

Or maybe you have a question about getting the most out of your website:

“Does the content on my website really have to change? Why? How often?”

“I don’t have a lot of money, but I’d like my website to be more than an online business card. Any suggestions?”

Please send your questions to newsletterquestion@kobwebdesigns.com General interest questions will be addressed in future issues. Specific questions may be addressed individually.